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CIO or CMO: Who Should Own Mobile Strategy?

Technology and marketing leaders discuss which department should rule mobile


Kinvey, Inc.
99 Summer Street, Suite 1500
Boston, MA 02110
P: +1 (617) 505-4096 

Does your organization's mobile strategy belong to the CIO's group, or your CMO? If you're involved in - or affected by - your company's mobile strategy, this is the eBook for you.

This eBook includes:

  • Examples of mobile strategies from top enterprises.
  • Recommendations from industry analysts.
  • Tips from executives at Taco Bell, Walmart and HubSpot.

What is Kinvey?

Kinvey provdes a fully-featured mobile Backend as a Service solution, offering data integrations, legacy system mobilization, as well as complete app backends for developers creating new mobile and web applications. Kinvey is based in Boston, Massachusetts.

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